3rd st market hall & the avenue

Sign Art Studio played a crucial role in realizing the design vision for both Kahler Slater and The Kubala Washatko teams, contributing to the creation of both the exterior and interior signage. Working closely with the design teams and owners, we refined the concepts and brought them to life.

Location: Milwaukee, WI • Developers/Owners: Hempel Real Estate • Designers: Kahler Slater, The Kubala Washatko Architects, Sign Art Studio

One of the standout achievements of our involvement was the design of the lighting plan for the main rooftop 3rd St Market Hall Sign, drawing inspiration from the iconic signs of yesteryear in Las Vegas.

This project was a perfect fit for our skillset, which includes technical aluminum and steel fabrication, hand lettering, vinyl application, neon, LED, high rise crane work, complex planning and coordination, as well as excellent communication and management. We are proud to have been able to leverage all of these capabilities to deliver exceptional results.

The interior sign package consists of various wayfinding and branding elements.

  • Open Face Neon Channel letters above the bar in the 3rd St Market Hall

  • Hand Painted floor graphics

  • Hand painted elevator lobby directional graphics

  • Multiple tenant directories

  • Elevator door graphics

  • Flag mounted directional signage

  • Wall graphics

  • Hand painted restroom IDs

  • ADA Code signage

The exterior package consists of various wall signage, projecting signage and roof top sign

  • 3rd St Market Hall: Roof top open face channel letters mounted to steel frame with exposed LED NEON

  • The Avenue: Double sided routed aluminum face projecting sign

  • Exterior vinyl graphics

  • ID Wall signage

  • ID projecting signage

Sign Art Studio was instrumental in establishing and implementing the wayfinding/signage design at The Avenue in Milwaukee, WI. The details throughout the project are unmatched and the Sign Art team worked diligently to ensure the complete package was delivered.

From the timeless neon sign that anchors 3rd St. Market Hall to creating an award-winning rooftop sign, Sign Art Studio was the obvious choice. When we first met Dan and team, his knowledge was evident, but we felt his passion for both this project and the signage industry. Their team is the icing on the cake — we continue to utilize them for our feature type signage needs and could not recommend them enough.

COURTNEY MORRIS
PRESIDENT
HEMPEL REAL ESTATE, MILWAUKEE