WHO WE ARE:

Where it all began


First Shop  and article from 2006

The story of Sign Art Studio began when I landed a job at a local sign shop at 19. Despite the instability in my life, I was immediately captivated by sign-making and its potential for my future.

In May 2005, Sign Art Studio began in a modest 150-square-foot garage in Mount Horeb, WI. With just $1200 to my name, I focused on hand-lettering storefront signs. However, a project came along that reshaped our path. I designed and constructed a monument sign for a commercial development, leading us into architectural signage.

In 2007, we moved to a more spacious 1800-square-foot shop, aiming to preserve traditional methods while embracing modern design. We crafted iconic signs, such as the Orpheum sign, during this remarkable time.

From 2007 to 2014, we remained a small team of three. However, we decided to expand, developing scalable processes and procedures. In 2017, we relocated to our current 15,000-square-foot facility.

Today, our focus is on national expansion and providing the best products and client experience in our industry. With over 30 dedicated team members, we continue to craft kick ass signs and appreciate the journey we're on.

Looking back, I never imagined this would be possible when I started Sign Art Studio. Working alongside an incredible team and witnessing the creation of top notch signage fills me with gratitude every day.

Dan Yoder
President


c. 2008

OUR VALUES

we are grateful and fulfilled

we are prosperous

we seek long term partnerships

WE HONOR OUR TRADE’S TRADITIONS

we ARE DOERS

THE TEAM

  • Allie Novitske

    ACCOUNT EXECUTIVE

  • Luke Severson

    ACCOUNT EXECUTIVE

  • Lindsey Mickelson

    PROJECT MANAGER

  • Casey Niederwerfer

    PROJECT MANAGER

  • Kate Loger

    BUSINESS DEVELOPMENT ASSOCIATE

  • Matt Tedore

    LEAD DESIGNER

  • Josh Crowe

    ESTIMATOR

  • Jon Negri

    LEAD TECHNICAL DESIGNER

  • Kirk Crawford

    TECHNICAL DIRECTOR

  • Callie Palan

    PRODUCTION MANAGER

  • Adam Federman

    PRODUCTION SUPERVISOR

  • Jeremy Reddell

    PRODUCTION

  • Ian McCririe

    PRODUCTION

  • Brad Hermanson

    PRODUCTION

  • Amy Fowler

    PRODUCTION

  • Jacob Ott

    MAINTENANCE TECHNICIAN

  • Lou Stremer

    FIELD OPERATIONS SPECIALIST

  • Jeff Vrstal

    PRODUCTION SPECIALIST

  • Chase Zimpel

    FIELD OPERATIONS

  • Keegan East

    PRODUCTION AND FIELD OPERATIONS TECHNICIAN

  • Tara Endres

    FIELD OPERATION COORDINATOR

  • Jesse Weiher

    FIELD OPERATIONS DIRECTOR

  • Stefanie Busch

    ACCOUNTING ASSISTANT

  • Megan Baker

    CONTROLLER

  • Lindsey Yoder

    VICE PRESIDENT

  • Dan Yoder

    PRESIDENT