UNiversity Crossing

As one of the largest developments in Madison at the time, this project demanded a comprehensive approach to the signage plan, as it involved a mix of residential, office, retail, and healthcare spaces.

Location: Madison, WI • Developers/Owners: Krupp Construction  • Designers: Potter Lawson/Sign Art Studio

Sign Art Studio started working with the owners and architects 18 months before the project broke ground to effectively plan and design a proper sign package that would be functional and aesthetically pleasing. The design scope included wayfinding, building-mounted tenant signage, main monument signage, residential identification signage, interior directory signage, and interior code and unit signage.

After the initial design intents were ready, the team worked through six months of city negotiations to secure all approvals. Once all approvals were in place, the team proceeded to fabricate all signage elements. The result was a thoughtful, not overdone sign package that was both effective and pleasing to the eye.

The exterior sign package 

  • Corten steel main monument sign

  • Office tenant monument sign

  • Residential ID signage

  • Retail wall signage

  • Wayfinding ground and blade signage

Interior sign package

  • Brushed aluminum tenant directory

  • ADA code signage

  • Unit numbers

  • Room signage

“We have been working with Sign Art Studio for over 17 years so when this project came up we knew who our signage partner was. The team at SAS always brings their A game when it comes to design and material knowledge. They are also well versed in city negotiations which made it easy for us. We are so pleased with the results at University Crossing”

Paul Lenhart
Krupp Construction